A Competitive Analysis and Blog Strategy
A Competitive Analysis and Blog Strategy
A blog is an online commentary or educational site posted on the World Wide Web, generally consisting of loosely organized, usually informal blog-style text posts. Posts are usually displayed in reverse chronological order, with the latest post appearing at the top of the page, ahead of older posts. In many cases, blog content is referred to as a “diary” material. A blog can be either public or private; the latter is by far the more common occurrence. Public blogs normally list their host’s personal information, while private blogs are kept confidential and/or restricted from the general public.
There are several different types of blogs. Some focus on a single industry, while others discuss various topics in the broader field of interest. Many blogs are hybrids of these two formats: some provide information about specific industries, while others offer general information about various topics related to the industry. Hybrid blogs represent the traditional website format with a strong focus on a particular industry, while still offering the flexibility to publish as often as needed or desired. Some examples include: financial blogs, real estate blogs, health, medical and food blogs, travel and insurance blogs, and tech blogs.
Blogs can be organized in a number of ways. Most bloggers tend to use a “diary” format in which blog posts are written and organized in reverse chronological order. In this case, each blog post corresponds in the blogging system to a link to the next post in the series. This is the most popular format, and has the added benefit of being very easy to search, as well as providing links to helpful external resources when reader searches for certain words or phrases. Search engines such as Google even recognize diary style blog posts and will often rank them higher on search engine pages than a traditional website page might.
The blog system also allows for a much greater degree of customization than would be possible with a static website. Static websites can be anything from a simple HTML page to a complete online business structure. However, while you may be able to write or publish blog posts on any topic or industry, you may not be able to do a lot with it. For instance, if you wanted to create a business blog post on medical equipment, you would have to search all of your favorite search engines, in order to find and read medical equipment related news or reviews. You also would not be able to link to or promote your medical equipment website from another website, because search engines treat blog posts similar to regular website pages and will not count them towards your SEO (search engine optimization) score.
When you publish blog posts, you want to make sure that they are well-written and interesting enough to attract a lot of readers. If your blog posts are not entertaining or helpful, readers will likely not share them with other people, and you will potentially fall out of favor with the search engines. Because you have already created the blog, you should take care to ensure that the content is relevant. Blogs should be written around a particular subject or theme. For example, if you sell fall shoes, a blog post about ballet slippers would likely be completely pointless. By focusing on a single theme or subject, you will create more of an interest in your readers and make your blog much more visible to others.
In summary, you need to have a competitive analysis and blog strategy in place in order to get started. In order to use this information to help you decide on the right path for your blog, you should analyze and evaluate the competition you currently face. This includes both the strengths and weaknesses of your current site. If you have a lot of visitors, you should focus on increasing traffic by writing more blog posts, creating an engaging and useful blog, and using Google AdSense ads to monetize your blog. Conversely, if your traffic is relatively minimal and you face a lot of competition, you will want to focus on optimizing your site for search engines, using Google AdSense, and writing blog posts that are not only informative but also have a unique perspective.