A vlog is a short video blog or vlog log, also sometimes shortened to vlogging, is a type of internet blog where the content is video. Vlog entries will often combine video with accompanying text, images, and additional metadata. Entries may be recorded as a single take or divided into multiple installments. Some vlogs contain advertisements, while others are more comedic in nature. There are no formal rules defining vlogging, although some conventions can be observed.
In general, vlogging involves a person (the blogger) posting videos and/or written content about a specific topic, or subjects. While blogging may sometimes involve commercial content, most blogs are self-praising or personal blogs that often include a “followers” section that allows bloggers to invite friends and other bloggers to join their community. However, vlogging can also refer to a collaborative effort to make the blog as a whole, such as in a crowd-sourced project. Vlogging can also be associated with specific subjects, such as cooking, home decoration, gaming, or social media.
In addition to providing written content, vlogging involves providing thumbnail photos and links to related videos. Videos are often hosted on multiple websites and YouTube, the most popular video sharing site, is often used for this purpose. Video thumbnails are typically resized or reduced in size to fit any number of television screens, making them easy to share on the internet. Some bloggers have also started to use Facebook’s “pin it” feature, which allows a user to post a video on Facebook that can then be viewed by friends and relatives. This is most often done for entertainment purposes, but may also help promote a business, website, or product.
It is not uncommon to see vlogs or vlogging posted on Instagram. Social media sites are quickly becoming dominant online video hubs, and vlogs that refer to online video have become common on these sites. Many businesses, brands, and individuals have begun to post their instructional videos on Instagram. In addition to providing information and entertainment, vlogs on Instagram have also promoted upcoming events, demonstrations, or product launches. The two sites seem to compliment each other well and have created a hybrid of content that allows users to collect and disseminate information across multiple platforms.
The goal of vlogging is not only to provide quality content but to drive traffic and attract followers to a blog. It is important to note that the most successful youtubers tend to be incredibly organized and communicative. Vlogging can be achieved through efficient recording techniques and regular submission of new vlogs. A successful youtuber will always be looking to engage with their audience and provide informative, entertaining, and fun information.
There are many ways to use blogs to promote your business or brand, but no single method works better than vlogging on YouTube. Many bloggers prefer to focus on creating quality content in addition to posting their vlogs to YouTube. For those who find success with both methods, they often switch back and forth between the two websites.