Magazines As Readers
A magazine is a written periodical, typically glossy and printed on matte and gloss paper. Magazines are usually published irregularly, on a quarterly basis, and include a wide range of articles. They are often financed by an investment, by an outright purchase price, through a subscription, or by both. Most magazines are targeted towards a specific readership, which is why they tend to be so expensive compared to other periodicals. This is also part of the reason that magazines are rarely copied in their entirety online. Therefore, they tend to be more expensive than most newspapers and magazines.
In terms of publication, there are a number of different types of magazine, including web-based publications and hardback books. Hardback magazines are published on paper usually in colour, but with a glossy finish. Some magazines are published only in hardcopy format, including medical journals. Magazine circulation is primarily based on how many copies of a magazine have been sold in print.
There are different ways to publish magazines. Most newspapers and magazines are published on web pages, which feature articles in a standard format suitable for printing on glossy paper. Web-friendly publications can be viewed on popular websites such as blogs or article directories. However, not all magazines have their own website; in this case, magazines are either published in a paper form or sold via a catalogue.
There are two ways to sell magazines: from the inside of a printed copy or from the outside of a magazine. Some magazines are published solely as an ad in the newspaper, while others are distributed through newspapers and magazines as part of a complete magazine supplement. Some publishers also distribute magazine supplements that contain advertisements within their content on the same page as the magazine pages themselves. Magazine advertising is mostly considered part of the editorial process in magazines and newspapers, and it is left to the discretion of individual editors as to how much, if any, advertising is incorporated into the magazine itself.
In most cases, magazines are distributed free of charge, though some do require a small fee for distribution. Some publications may require a deposit before magazine subscription. Magazines may also be sold on newsstands, in the form of a brochure. There is also the option of selling e-magazines, which contain only excerpts of articles rather than a full magazine. The format of the magazine in e-books is the same as that of printed versions, with the exception that links may be incorporated into the e-book rather than within the actual publication. For some publications, both the hard and soft copy may be used.
When it comes to advertising, many magazines use traditional forms of marketing, such as catalogues and sales literature. They also use electronic media, such as press releases and website postings, in order to advertise their products. Many magazines have gone completely online, and offer information for readers who cannot visit their publication. The magazine industry employs hundreds of people in various positions, ensuring that every issue is produced as fully as possible.